Earlier today I blogged about my conversations with a charming B&B in East Hampton, New York and how they are hoping to use Compendium as a marketing tool. It really floors me that I was able to talk to a large marketing consulting firm, MCorp, that works with enterprise level businesses and have a great conversation around Compendium and how it can work for their business needs.
These two businesses target markets are very different, couples looking for romantic getaways vs. C-level marketing and customer service execs. Wow, talk about two different target markets! :) Their budgets are very different and the messaging they want to put online is very different. The obvious thing that still tends to amaze me is that both of these businesses potential customers are using search to find what they need. Whether it is a Valentine weekend getaway or the best customer experience management tools and the consultants to work with, everyone is using online search as a key part of their research. The ability to put your business in front of them with engaging, humanized information about exactly what they have requested is the beauty of blogging and of search marketing.
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