I have recently been reading some Marketing Profs and Marketo B2B articles dating back as far as 2006. It is particularly interesting how well blogging integrates with the "tried and true" marketing strategies they recommend.
- Provide research tools for buyers early in the sales cycle: We know that a key component of research is the web 2.0 world is search. A topically focused blog page dedicated to the search term is an excellent way for businesses to provide focused, relevant information to someone early in the sales cycle and enhance their experience by offering whitepapers, webinars, etc... while gaining permission to bring them into your database
- Use landing pages: It makes total sense to bring a searcher to the most relevant page on your site to buy, learn, etc... based on their search term. Blogging with Compendium enables you to do just that by having relevant calls to action to "buy now", "learn more", etc... while also presenting the real live voices from within that company to help that search be engaged and feel great about working with your firm
- Use automated systems and processes: If there is one thing we don't need on our plates its another system to keep track of and monitor. Our business blogging software enables keyword rich, topically focused landing pages to be automatically udpated each time a blog post is written. Weekly and monthly reporting delivered to your inbox also takes out the hassle of figuring out how its all working for your business.
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