Successful Business Blogging

I really wanted to blog about the inaguration. Even though I was just sitting in a conference room here at Compendium there was an incredible energy in

the air yesterday, it made me feel proud to be a part of this country and I can't wait to see what Obama and his administration do for America. Now, how exactly does that relate to blogging and social media? It has been amazing to watch his campaign and popularity grow and much of has been done via social media and marketing. Using facebook, email, and text messaging Obama reached out to millions of young voters and found them where they were already at, then nurtured that relationship and turned that into votes which obviously worked out very well for him. :) I am someone still fairly new to sicla media and all its capabilities it is really is a pretty straitghtforward approach, reach people where they are and in ways they want to be talked to. By doing that you have a much more likely chance of them giving you the reaction you want. For a business this can easily be

done via search, give that searcher a blog page discussing exactly the topic they want then ask them to react, take the next step, buy from you. Pretty powerful but still pretty basic, I think Obama's efforts along these lines indicate how powerful social media is today, we will see where it takes us moving forward.