We recently did a survey with Compendium prospects and asked: What is the biggest obstacle to starting a business blogging strategy?
The screen shot is a little muddy to decipher. but we use Google Analytics and Salesforce.com to capture all of the data we need. Any analytics or CRM package will suffice to capture the relevent data.
Here are the basic variables we capture on a weekly and month-end basis:
1. Unique Visitors (Search, Referral and Direct)
2. Call - To - Action performance (we use Salesforce.com campaigns and web-to-lead forms on every CTA landing page so that we can track indivicual performance).
3. Leads (someone who fills out a web-to-lead form and is funneled into Salesforce.com)
4. Click-through-Rate (the number of unique clicks on a CTA/total unique visitors)
5. Lead Conversion (the number of people who filled out a form/total unique visitors)
6. Bounce Rate
These six marketing metrics give us a great picture as to how we're fairing month over month and give us indicators as to what changes need to be made to increase conversion and ultimately the number of leads we are able to funnel into the sales pipeline.
Just curious, how many of your are measuring your blogs in a similar way and/or do you have additional metrics that you find really helpful?
Hard to Measure was tied as the number one obstacle to starting a strategy. The reality is business blogs are no different to measure than your Website. Below is a snap shot of the template we use to measure the success of our blogs at Compendium.
The screen shot is a little muddy to decipher. but we use Google Analytics and Salesforce.com to capture all of the data we need. Any analytics or CRM package will suffice to capture the relevent data.
Here are the basic variables we capture on a weekly and month-end basis:
1. Unique Visitors (Search, Referral and Direct)
2. Call - To - Action performance (we use Salesforce.com campaigns and web-to-lead forms on every CTA landing page so that we can track indivicual performance).
3. Leads (someone who fills out a web-to-lead form and is funneled into Salesforce.com)
4. Click-through-Rate (the number of unique clicks on a CTA/total unique visitors)
5. Lead Conversion (the number of people who filled out a form/total unique visitors)
6. Bounce Rate
These six marketing metrics give us a great picture as to how we're fairing month over month and give us indicators as to what changes need to be made to increase conversion and ultimately the number of leads we are able to funnel into the sales pipeline.
Just curious, how many of your are measuring your blogs in a similar way and/or do you have additional metrics that you find really helpful?
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