Isn't it amazing how "stuck in our ways" we can be?
Growing up, my family always had a dog. As a result, I determined that I hated cats and would never own one. They seemed too prissy, moody, and distant. Then, in college, one of my roommates bought a kitten. Not by my own volition, I was exposed to living with an animal that I actually came to enjoy. My unfounded predisposition was crumpled, and I decided that cats could actually make good companions.
Who cares?
Well, this same principle carries over in business. "Why blog? We've never had a corporate blog before." "I'm not going to start a business blog; it isn't a priority right now." Just because you haven't done it before, doesn't mean it's bad or doesn't work. As a matter of fact, many great successes are born when people decide to try something new.
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