Here at Compendium, we are huge advocates of blogging for search. Simply by having multiple blogs titled with the keyword phrases that your company wants to get found for (versus having a single corporate blog), you are dramatically increases your opportunity for sea ch engine optimization.
But the great thing is that this is not in place of all of the other reasons (all that jazz) why individuals and businesses typically start blogs - to identify with others on a human level, to share information and knowledge, to connect with others - those things stay intact, too.
Take our own blogs here at Compendium as a great example. We have tens of thousands of new people every month who are searching on phrases like "blogging best practices" and finding one of our blogs. When they arrive, they get to see real, happy people who are passionate about what they do sharing helpful information.
At the heart of blogging is still the idea of connecting with people on a personal level and giving them the information that they need and want. Compendium allows companies of all sizes and kinds (over 400 of them!) accomplish this while at the same making it easy for their prospects to find them online.
To see for yourself how Compendium makes this possible, just go here to schedule a quick online demo.
But the great thing is that this is not in place of all of the other reasons (all that jazz) why individuals and businesses typically start blogs - to identify with others on a human level, to share information and knowledge, to connect with others - those things stay intact, too.
Take our own blogs here at Compendium as a great example. We have tens of thousands of new people every month who are searching on phrases like "blogging best practices" and finding one of our blogs. When they arrive, they get to see real, happy people who are passionate about what they do sharing helpful information.
At the heart of blogging is still the idea of connecting with people on a personal level and giving them the information that they need and want. Compendium allows companies of all sizes and kinds (over 400 of them!) accomplish this while at the same making it easy for their prospects to find them online.
To see for yourself how Compendium makes this possible, just go here to schedule a quick online demo.
t these responses come from companies that see this strategy as a HUGE time commitment. That really is not the case. You can log into Compendium, get prompted with your most valuable key phrases, have endless content ideas delivered right to you, and get real-time feedback on how you're doing as you write your post. 
Several years ago (we're talking like 2004), if someone was talking about a blog the typical reaction was "huh - whats that?". 
Compendium offers a blog software platform that helps your blog get found in search, which therefore helps your company get found in search. It's a great marketing opportunity right at your fingertips. Don't take it for granted! 
Putting a fresh twist on the old concepts is helpful in keeping your marketing strategies relevant. Just as Michael Buble did - you can also "revamp" old concepts. Search marketing is highly used these days - so why not position your marketing strategy on the internet? 
Bill Cosby figured out:
