How can a publisher justify selling a full-color, 220 page book completely dedicated to creating forms for a web site? Jared Spool has a great answer. . .
"It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem."Read the whole story over at User Interface Engineering and it might change the way you think about the design of your website. Luke Wroblewski's book, Web Form Design: Filling in the Blanks, is giving me new tools to use in my quest to make our product the best blog software solution out there.
Comments for UI Matters: The $300 Million Button
Leave a comment