David Castor, a private placement law firm, wrote us today to tell us we were cool. Why? Another attorney wrote him after finding him ranking in the top ranks of Google for Private Placement Law Firm.
If you look at the Alerding Castor blog, though, Private Placement Law Firm is not a keyword that we selected for David to target. The beautiful thing about blogging and having an effective keyword strategy, though, is that you get a ton of peripheral traffic based on those keywords.
Private Placement Memorandum was the keyword that had high volumes of searches and an opportunity to attract search traffic and win organic search placement. This user typed in Private Placement Law Firm, though. Since David's blog posts mention law firm - the combination of keyword targeting and content won him the search.
This is why it's so important to be aggressive about writing content. The more content you have, the more search results you'll find yourself relevant for.
It is pretty cool! Thanks David!
If you look at the Alerding Castor blog, though, Private Placement Law Firm is not a keyword that we selected for David to target. The beautiful thing about blogging and having an effective keyword strategy, though, is that you get a ton of peripheral traffic based on those keywords.
Private Placement Memorandum was the keyword that had high volumes of searches and an opportunity to attract search traffic and win organic search placement. This user typed in Private Placement Law Firm, though. Since David's blog posts mention law firm - the combination of keyword targeting and content won him the search.
This is why it's so important to be aggressive about writing content. The more content you have, the more search results you'll find yourself relevant for.
It is pretty cool! Thanks David!
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