Last week I had the opportunity to speak privately with the blogging team at Walker , a premier consultancy specializing in customer strategies. The team at Walker has embraced blogging and has one of the best blogs on customer service, customer loyalty, and customer strategies.
When Walker invited their clients in for a user forum, they wanted to give their customers something useful... so they printed their blog into a blog book! What a great way to showcase the efforts of the team as well as promote the blog. It's a beautiful book as well (I left with 3!).
This is a company that recognizes the value of the effort they've put into their corporate blogging strategy.
Not everyone is going to put their blog into print to provide their clients, but I do hope that each of our clients is as proud of what they've achieved on their blogs. Kudos to the team at Walker for such 'out of the box' thinking!
I have had the pleasure of working closely with Jeff Wiggington on the Promoting Your Program team. Jeff understands the value of the blogs - not simply because they're getting a better return on investment than Pay Per Click, but because of the thought leadership and authority Walker has been able to achieve in their industry.
As for the book - it's a fantastic read. I'd encourage all companies to subscribe to Walker's blog!
When Walker invited their clients in for a user forum, they wanted to give their customers something useful... so they printed their blog into a blog book! What a great way to showcase the efforts of the team as well as promote the blog. It's a beautiful book as well (I left with 3!).
This is a company that recognizes the value of the effort they've put into their corporate blogging strategy.
Not everyone is going to put their blog into print to provide their clients, but I do hope that each of our clients is as proud of what they've achieved on their blogs. Kudos to the team at Walker for such 'out of the box' thinking!
I have had the pleasure of working closely with Jeff Wiggington on the Promoting Your Program team. Jeff understands the value of the blogs - not simply because they're getting a better return on investment than Pay Per Click, but because of the thought leadership and authority Walker has been able to achieve in their industry.
As for the book - it's a fantastic read. I'd encourage all companies to subscribe to Walker's blog!
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