Key to a successful corporate blogging strategy is writing compelling blog posts and writing them consistently. Different readers are attracted to different types of blog posts, though, so it's important to mix up your content with fourteen different approaches to the content you're posting with some examples:
Can you think of any others?
- Introduction: Chandra Writes her First Post
- The List: 7 Things You Need to Know About Writing Lists
- How To: How to Add your Content to Facebook
- What Is: What is a Post Slug?
- Best Practices: Image Best Practices in Blogging
- Advice: When to Fire Your Blogging Consultant
- Events: See you Tuesday at Confluence
- Comparison: Subdomain versus Subdirectory
- News: Chris Baggott named in Top 100 of Marketers of 2008
- Testimonials: Widen talks about Compendium
- Opinion: 99% of Corporate Blogging Advice is Wrong
- Humor: Don't be a Post Turtle
- Data: Content will Drive Awareness, Not Advertising
- Share: Rand Fishkin Shares Data on SERPs
Can you think of any others?
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