MarketingProfs just released a comprehensive whitepaper on how 11 different companies are utilizing Twitter effectively in their business, Twitter Success Stories. I'd encourage everyone to purchase the article - and pay close attention to some of the finer details (highlighted by me below):
According to the MarketingProfs survey, Twitter ranks behind only blogs as the social media tool that delivers the most value. On a five-point scale, 41 percent of respondents said Twitter delivers "great value" to their company, ranking well ahead of LinkedIn, which garnered 25 percent of that category, and Facebook, which recorded 17 percent. Corporate blogs ranked at the top of the list with 52 percent saying it delivered great value.
I'm a huge fan of Twitter, but in assessing its value MarketingProfs provides some key advise - measure Twitter's effectiveness to your business by how many visitors it brings back to your site.
As you view your Analytics, you'll find that the majority of new visits come from search engines - and other referring sites follow. These are social media sites like Twitter. I happily advise our clients to utilize Twitter and other sites - but I encourage them to always measure the impact and apply resources appropriately.
If you're looking at the possibility of incorporating Twitter into your Social Media and Online Marketing strategy, automatically push your RSS feed to Twitter using tools like Hootsuite. This is an ideal way of bringing prospects into your sales funnel... providing them a clear path to engagement.
According to the MarketingProfs survey, Twitter ranks behind only blogs as the social media tool that delivers the most value. On a five-point scale, 41 percent of respondents said Twitter delivers "great value" to their company, ranking well ahead of LinkedIn, which garnered 25 percent of that category, and Facebook, which recorded 17 percent. Corporate blogs ranked at the top of the list with 52 percent saying it delivered great value. I'm a huge fan of Twitter, but in assessing its value MarketingProfs provides some key advise - measure Twitter's effectiveness to your business by how many visitors it brings back to your site.
As you view your Analytics, you'll find that the majority of new visits come from search engines - and other referring sites follow. These are social media sites like Twitter. I happily advise our clients to utilize Twitter and other sites - but I encourage them to always measure the impact and apply resources appropriately.
If you're looking at the possibility of incorporating Twitter into your Social Media and Online Marketing strategy, automatically push your RSS feed to Twitter using tools like Hootsuite. This is an ideal way of bringing prospects into your sales funnel... providing them a clear path to engagement.
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