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Tracking Links and Campaigns with Google Analytics

Tuesday, July 14, 2009 by Douglas Karr
If you've not realized it yet, there are distinct ways of handling campaigns when you're blogging to track links within your posts - or to even track CTAs.  Tracking links is a key strategy with online marketing and blog marketing because it will provide information on where you should be applying the most resources based on the response.

Google has a URL Builder that allows a person to put all the necessary variables into a querystring so that you can track those visits with Google Analytics.

URL Builder
 

This information will then be saved to your Google Analytics account on the destination site within the Campaigns section:

 
Google Analytics Campaigns

This can be extremely useful to track visits from your blog to other landing pages or websites.


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