Social Media Domination

Site Search, SEO and Email Marketing Ranked Top Three E-commerce Technology Tools of Choice by U.S. Retailers, Reports SLI Systems Survey.

91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.
Of the retailers that have measured the impact site search has had on their businesses, 87% reported positive results.
54% saw an increase in sales as a direct result of adding new site search capabilities, while 44% experienced greater conversion rates and 40% cited better customer satisfaction.
Of the retailers polled, close to 60% said they would be likely to consider a hosted (SaaS) site search solution over a traditional installed application to reduce costs, lessen the strain on IT resources and make for more rapid deployment.

Combined with the fact that online visitors are turning to blogs more and more to help make retail purchasing decisions, your retail business should be blogging about your products today. Imagine a retail blog where you were able to describe your new product lines, your new products, site changes, and best-sellers!

Blogging for business has a direct impact on Search Engine findability. The ability to be able to be found on Search Engines has direct impact on sales. And blogging has an impact on purchasing behavior. Sounds like the perfect opportunity for retailers to position themselves over their competitors!