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Spread your Content with RSS

Thursday, October 9, 2008 by Douglas Karr
As with other blog authoring software, Compendium Blogware fully leverages RSS, or Really Simple Syndication.  RSS is a view of your content that's easily consumable by all modern web server platforms and associated languages. 

One of the largest concerns businesses have about blogging is the difficulty of finding the time to blog, The irony is that a blog provides endless possibilities for a blogger to publish their content around the web.  It's one of the best kept blog secrets, syndicate your content!

With your blog on a different domain or a subdomain, syndicating your blog to an external site can also provide you with some search engine benefits.  A portion of search engine ranking algorithms is dependent upon backlinks, or how many external sites that are linking to your blog. Syndication will provide backlinks!

All major development platforms offer free RSS parsers to post your feed's content external to your website.  Be sure to snag one of these freebies and integrate your blog's feed into your web site!
You might notice that I did not offer up a JavaScript solution, that's because it's a client-side solution.  Search engines won't retrieve that content that is retrieved by client-side solutions such as Adobe Flash or JavaScript.

Compendium even offers a means to publish other feeds in the sidebar of your blog so you can cross-publish content from other sources!  Take a look around other sites you participate in... part of Social Media Domination is finding every possible place to syndicate your feed and doing it!

Of all the blog tools, RSS may be one of the most powerful blogging features for business blogs. Compendium will take care of getting you found in the Search Engines, but you can strengthen you rankings even further by publishing your feed in social networks and your web site's home page!

I would encourage developers to use best practises and cache the feed once retrieved to minimize the interdependency between systems.

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