According to McGraw-Hill, companies that spend money on marketing efforts during a recession are able to grow their market share an average of 256%!
I finished the book, Perfection of Marketing by James Connor recently and it's a fantastic read - especially for company leaders who don't have a solid background in marketing. The Search Engine Optimization chapter is especially useful and speaks to the necessity of building a solid foundation of content that's searchable on the web.
It's important to note that executing a marketing strategy as James describes is easy to do with a corporate blog!
I finished the book, Perfection of Marketing by James Connor recently and it's a fantastic read - especially for company leaders who don't have a solid background in marketing. The Search Engine Optimization chapter is especially useful and speaks to the necessity of building a solid foundation of content that's searchable on the web.
It's important to note that executing a marketing strategy as James describes is easy to do with a corporate blog!
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