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Seth Godin Video on Tribes

Tuesday, November 11, 2008 by Douglas Karr
Last year I posted that 2008 was the year of 'micro', where folks have begun to gather and organize in their own niche groups.  Of course, Seth Godin wrote the book much more eloquently as I could - Tribes.

Seth also did a fantastic job of explaining how companies need to leverage this human behavior to capture and grow their business.  Mass media does not work anymore, in your face marketing does not work.  What works is enabling the way that your clients or prospects will find you and your products or services.

I don't believe there is a more superior medium than blogging to provide your business with the tools it needs to be discovered by the tribe.  And the best blogging solution for your business is Compendium Blogware.

Special thanks to Jim Schwartz for finding and posting the video on Smaller Indiana... ironically a tribe right here in our own back yard.
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Comments for Seth Godin Video on Tribes

Thursday, November 13, 2008 by Amy Stark:
We are in the midst of a paradigm shift. Every organization needs to pay attention to this message, or they will get lost in the Internet noise. I just taught a class at Jeff Bowe's office, and talked a lot about Seth and his "Tribes"

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