With the global economic woes looming, you might wonder what the future is of a Corporate Blogging Application like Compendium. Quite honestly, we're incredibly optimistic. Traditional mediums like newspapers, television and radio are having an incredibly hard time staying afloat as consumers move to the Internet.
The cost of digital advertising is so much less that even magazines such as US News&World Report have decided to quit printing operations and move solely to the Internet. Even the Internet has its challenges, though. Consumers are becoming blind to intrusive advertising online and are looking to find relevant content through search engine results. Where the consumers go is where the advertising budgets go.
This new report provides some insight into the challenges our economy is facing and how it's impacting industries - especially with respect to the Internet. Late in the slides you'll find a telling slide about where the most growth is occurring: search. Search marketing strategies are inexpensive, have a high return on investment, have measurable and actionable results, and can be produced with minimal resources.
Blogging has the distinct advantage of being both an acquisition and retention strategy for companies. As you develop your marketing budgets for 2009, you might want to look at these advantages and begin shifting your budget where it's going to have the largest impact.
