Why in the world would an employee be blogging on a Saturday night? Did someone twist my arm? Am I paid a bonus for blogging? Did my boss tell me that this was part of my job responsibilities?
Nope!
The reason why I'm blogging is because Compendium actually drinks its own Kool-Aid, with a majority of its business coming from its blogs. It need not be all about the bottom line, though. It can be fun!
Compendium has a contest for those employees who write the most consistent and relevant blog posts each month. As the VP of Blogging Evangelism, I'm compelled to ensure that I better always be in the top 5 bloggers in the company, regardless of the day of the week.
The competition is pretty fierce as well, the VP of our Business Development team appears to also be blogging today.
My Point: Aside from just looking for relevant content for your blog, it's also great to encourage your employees through internal blogging contests, some ideas:
Nope!
The reason why I'm blogging is because Compendium actually drinks its own Kool-Aid, with a majority of its business coming from its blogs. It need not be all about the bottom line, though. It can be fun!
Compendium has a contest for those employees who write the most consistent and relevant blog posts each month. As the VP of Blogging Evangelism, I'm compelled to ensure that I better always be in the top 5 bloggers in the company, regardless of the day of the week.
The competition is pretty fierce as well, the VP of our Business Development team appears to also be blogging today.
My Point: Aside from just looking for relevant content for your blog, it's also great to encourage your employees through internal blogging contests, some ideas:
- Most posts (with relevance, of course).
- Most hits
- Most backlinks
- Most Diggs
- Best Blog Post of the Week
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