Chantelle (The Successful Blogger) recently met up with David Castor of Alerding Castor. David's firm specializes in assisting entrepreneurs - big and small - weather the legal storms of private equity, software as a service, intellectual property, venture capital or securities.
David just started blogging in August of 2008 and posts 2-3 times a week. David doesn't want his blog to be the typical attorney blog - he writes it for his customers so they don't have to trip over the legalese. When he comes across a book or article that's complex, he'll plan out 2 to 3 blog posts and put together a 'series'.
This allows a single idea per post and allows users to easily digest each topic. It's a great corporate blogging strategy for content that's complex! It also keeps the blog recent, with frequent posts... a winner for search!
Comments for Multi-Part Blog Posts Can Simplify Complex Content
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