Social Media Domination

Search engines like Google place a lot of emphasis on a site's authority. What's authority?

Authority is a combination of backlinks, popularity and history associated with a domain.

For a customer who has no authority, that's an uphill battle to gain significant search engine traffic. We've got one such customer, Your Gift Baskets.

Not only does the domain not have authority, the vendor who runs the clients' site won't let him assign a subdomain off of his core site... so he's unable to even piggyback off of his core domain's history and had to set up a different domain for his blog.

Although it's a challenge, this is also where blog marketing is a perfect path to a successful search marketing strategy. As we continue to teach Dale, their blogger, how to write content and he writes it frequently... he'll begin to rank better on key terms. He's already showing up in search results - he just needs to generate some additional links to build on that ranking and generate a lot of authority.

When Dale's blog establishes that authority, there will be a lot more Cigar Gift Baskets for sale! Check out Dale's blog on unique gift baskets, he's got some great products!

Comments for Low Authority and Cigars

Thursday, July 30, 2009 by Mike Hanson:: It really sucks for sites that don't have enough authority. There are many, many good sites out on the net similar to cigar gift baskets that don't have authority so they do not show up on searches as often the public doesn't know about. Sites such as gocubans.com are great sites but once again don't have enough authority according to Google so many people don't know about it and its a shame.