When the Center for Marketing Research studied the Inc. 500 in 2007, only 11.6% of the companies were blogging. The study has been revisited and in 2008, 39% of Inc. 500 companies are blogging!We all know how quickly the Inc. 500 moves [sarc]. Mainstream adoption of blogging is unique in that it was really proven to grow small business, but now large businesses have confirmed the value of a comprehensive corporate blogging strategy and are applying the necessary resources!
Here's the verbiage on the study from the CMR page, Social Media in the Inc. 500
DownloadsThe University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. For details about the 2007 Inc. 500 and the complete directory of the included companies, please visit Inc. Magazine's website at www.Inc.com.
This study revisits the Inc. 500 approximately one year later (using the 2007 list) in the first longitudinal study on corporate use of these new technologies. Given that previous research now shows that just 11.6% of the Fortune 500 currently having a public blog, it is astounding to see that 39% of the Inc. 500 are blogging. The addition of 3.6% more Fortune 500 companies to the blogosphere pales in comparison to the addition of 20% more of the Inc. 500 companies after the same time period.
- Social Media in the Inc. 500: The First Longitudinal Study (PDF)
- Social Media in the Inc. 500: The First Longitudinal Study (DOC)
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