Many people treat a title for a blog post as they would a chapter in a history book. Many times bloggers simply try to synopsize what's in the post to provide a visitor with some preliminary info. It doesn't work.
Here's a blog secret for you that's utilized by the best bloggers out there.
If you're going to blog for rankings, you need to write compelling content and, arguably, the most important part of that is the title of your post. Writing a great blog post only attracts the people that actually get there! Writing a great title for your post will get them to the page.
Take a look at these results in Google for a search I did on Blog Content:
Here's a blog secret for you that's utilized by the best bloggers out there.
If you're going to blog for rankings, you need to write compelling content and, arguably, the most important part of that is the title of your post. Writing a great blog post only attracts the people that actually get there! Writing a great title for your post will get them to the page.
Take a look at these results in Google for a search I did on Blog Content:
As I'm reading down the list, only one title really stands out, a post by Chris Brogan called 40 Ways to Deliver Killer Blog Content. The rest of them sound boring - nothing to differentiate them.
Chris incorporates 2 techniques in the title - using a list (40 Ways)... this sets the tone that I'll be able to land and easily browse a list he's provided. He also uses the descriptor Killer. It's not a typical word and works much better than 'best' or 'great'. It really captures your attention and intrigue.
In this post, I utilize another technique - asking a question. The question requires the person to click through to find out what the answer is. If you're blogging for traffic, it's a technique that works very well.
Chris incorporates 2 techniques in the title - using a list (40 Ways)... this sets the tone that I'll be able to land and easily browse a list he's provided. He also uses the descriptor Killer. It's not a typical word and works much better than 'best' or 'great'. It really captures your attention and intrigue.
In this post, I utilize another technique - asking a question. The question requires the person to click through to find out what the answer is. If you're blogging for traffic, it's a technique that works very well.
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