We had a client contact us today that was extremely concerned about their bounce rate.  I'm honestly not troubled too much by high bounce rates when it comes to your corporate blogging strategy – bounce rates will vary from industry to industry.

    Momentum
  1. What I do pay attention to is the trending of the bounce rate.  Is it increasing? Decreasing?
  2. Where are they bouncing to?  Are they bouncing via your calls to action?  Hopefully so!  Then it's not really a problem, is it?
  3. Even if your bounce rate is increasing, it still may not be a huge factor if you're seeing a significant increase in search traffic.  If your site ever makes the cover of Digg or Slashdot, you'll see a huge increase in traffic - and your bounce rate will approach 100%.  That's okay - they may not be the visitors you're after and at least your business got some nice exposure.
  4. If your search volume is consistent and your bounce rate is increasing, that points to more people leaving and it could be an issue with how relevant your content is to their search or how compelling your content is.
  5. What's keeping your visitor there?  Is there somewhere you're leading them to? Related content, a call to action, a contact form?  All of these provide a path for visitors to stay and engage rather than leave.
  6. Test different calls to action?  Are you getting conversions through the blog?  If you’re not sure how to measure those, look up how to setup goals with your analytics provider.
Marketing is a process and it takes time, especially with a corporate blogging strategy. It's all about consistency, momentum and quality of content. Observe your trends and overall patterns but don't get too worried about daily ups and downs.