A couple of years ago I wrote a post about advertising versus marketing - and how it related to fishing. Advertising is an event, but Marketing is a strategy and process.Business Blogging is fishing.
The fish are users of search engines who are looking for the products and services that you have to offer. If you put up a website, it's a lot like leaving your pole stuck in the sand and hoping to get a bite.
Using search engine optimization is a lot like chartering a boat and a captain who can bring you to where the fish are. In our case, Compendium is your captain. We figure out the fish you're looking for, we find them, and we put you on a ship heading directly for them.
But you still do the fishing!
If you've ever been fishing, sometimes it takes time. You get to know the water, the time of day, the temperature, what bait the fish are biting on, how to cast your hook and how to wrestle the fish in. That's what blog posts are!
Blog posts are your lines in the water, each of them with a different characteristic. Perhaps it's an introduction to your company, a testimonial from your clients, a new product introduction, a story about the client who strikes terror in the office, the latest news, the latest offering... you name it.
The great thing about fishing with a Blog, though, is that you can drop as many lines in the water as you'd like. In fact, you can pretty much build a net the size of the trophy lake you've decided to fish in. You simply have to blog.
Every blog post is another line in the water. Go fishing. Now.
They're biting!
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