Even at Compendium we talk about search engine traffic the majority of the time. Our corporate blogging software was built to ensure your company's content is discovered by search engines.
Everyone discusses SEO, keywords, search traffic, trending, pagerank, etc. when discussing online marketing and search engine marketing... but there's a critical component that many companies overlook... conversions.
Spending time to design them well, measure the results, have a variety that speaks to different visitors' motivations can significantly improve your corporate blog's return on investment.
Everyone discusses SEO, keywords, search traffic, trending, pagerank, etc. when discussing online marketing and search engine marketing... but there's a critical component that many companies overlook... conversions.
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De-cluttering your sidebar of widgets, gadgets, and other shiny objects... and replacing them with effective CTAs will provide an effective path of engagement to your business. Spending time to design them well, measure the results, have a variety that speaks to different visitors' motivations can significantly improve your corporate blog's return on investment.
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