Many companies are initiating costly (but revenue-generating) landing page strategies. What's a landing page and how is it different from your web site? A landing page is specifically constructed for a consumer to land on from an advertisement, form submission, email link, or search result.
A landing page is typically invisible to the visitor on your website. For example, if I owned a chocolate store in Ohio, Indiana, and Illinois, I might have 3 search engine optimized landing pages - each page's content would concentrate on the geographic location of my shop as well as what folks might be searching for.
Best fudge in Ohio would lead me to the Ohio page. That page would have compelling content as well as a distinct call to action.
Think about it... a search engine landing page has 3 distinguishable characteristics (Additionally, I would expect it to have tracking as well!):
A landing page is typically invisible to the visitor on your website. For example, if I owned a chocolate store in Ohio, Indiana, and Illinois, I might have 3 search engine optimized landing pages - each page's content would concentrate on the geographic location of my shop as well as what folks might be searching for.
Best fudge in Ohio would lead me to the Ohio page. That page would have compelling content as well as a distinct call to action.
Think about it... a search engine landing page has 3 distinguishable characteristics (Additionally, I would expect it to have tracking as well!):
- Search engine optimized construction.
- Compelling content
- A Call to Action
- Search engine optimized construction.
- Compelling content
- A Call to Action
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