If you're going to blog for seo, you need to write content that's both compelling to your readers but also useful for search engines. Case in point, you'll consistently find websites that have a link to an important whitepaper or internal web page with a link on a click here or download here chunk of text.
Imagine, if you will, you were a search engine and your programs were crawling a web page with a link on it called 'click here'. How would you index that link? What terms would you index the destination for?
Click here or download here are actionable terms but they have no information about the destination link to provide feedback to search engines on what the destination actually is!
Now - to be totally transparent, we at Compendium haven't always used this blogging tip. (The Compendium Blogware page is a combination of some richly described links and some other 'view' links). It's easy to throw click here or download here or view on our pages and not even think twice about it. You're not doing yourself any harm by doing this, but you're also not taking advantage of a unique opportunity!
Chris wrote last year about the importance of anchor text for SEO and for a blogger to have a call to action - but I'd like to take his advice and add some additional color! Take advantage of the anchor text and put it to work for your keywords and phrases!
Generally, anchor text is written as follows to add a link to text:
<a href="http://yourdestination.com">Click here</a>
For maximum search engine results, though, you can utilize our blog publishing software and enter a title for your anchor as well! This is a searchable component and very useful to drive results to the destination. Your links should look like:
Click here to download the <a href="http://yourdestination.com" title="Social Media Whitepaper">Whitepaper on Social Media Domination</a>!
This will look like:
Click here to download the Whitepaper on Social Media Domination!
As an example, take a look at how I am writing this very post:
Imagine, if you will, you were a search engine and your programs were crawling a web page with a link on it called 'click here'. How would you index that link? What terms would you index the destination for?
Click here or download here are actionable terms but they have no information about the destination link to provide feedback to search engines on what the destination actually is!
Now - to be totally transparent, we at Compendium haven't always used this blogging tip. (The Compendium Blogware page is a combination of some richly described links and some other 'view' links). It's easy to throw click here or download here or view on our pages and not even think twice about it. You're not doing yourself any harm by doing this, but you're also not taking advantage of a unique opportunity!
Chris wrote last year about the importance of anchor text for SEO and for a blogger to have a call to action - but I'd like to take his advice and add some additional color! Take advantage of the anchor text and put it to work for your keywords and phrases!
Generally, anchor text is written as follows to add a link to text:
<a href="http://yourdestination.com">Click here</a>
For maximum search engine results, though, you can utilize our blog publishing software and enter a title for your anchor as well! This is a searchable component and very useful to drive results to the destination. Your links should look like:
Click here to download the <a href="http://yourdestination.com" title="Social Media Whitepaper">Whitepaper on Social Media Domination</a>!
This will look like:
Click here to download the Whitepaper on Social Media Domination!
As an example, take a look at how I am writing this very post:
Notice that I entered the Link URL but I put a great key phrase in, Anchor Text SEO. This way, when my post is indexed by the search engines, it ties the destination URL together with the phrase "Anchor Text SEO".
Don't waste time with click here or download here or view when adding links to your blog posts. Maximize your search engine optimization with our blog publishing software and describe your links! It's all about social media domination!
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