This morning I met with a great firm here in town who runs a datacenter for customers to co-locate their server equipment. They're thinking strongly about utilizing our tool to start a business blog but wondering if the expense is better spent investing in developing their own solution rather than going with ours.
It was a loaded question, but I asked if they worked with any companies in town that thought that managing their own servers was a better alternative. They responded and told me absolutely, quite a few prospects do. I asked, "Why are you a better option?"
Some of the dialogue was fantastic, I'll try to do it justice:
When you opt-in to a relationship with our company, it's a bit better than those Verizon commercials. You don't have the crowd behind you, you've just extended your online marketing, marketing strategies, search engine marketing and development resources by adding us onto your company.
We're not selling software, we're selling results.
Can your customers hear you now? With Compendium they will.
It was a loaded question, but I asked if they worked with any companies in town that thought that managing their own servers was a better alternative. They responded and told me absolutely, quite a few prospects do. I asked, "Why are you a better option?"
Some of the dialogue was fantastic, I'll try to do it justice:
- They are able to capitalize on the large costs associated with building out the infrastructure, redundancy, security, heating and cooling by spreading that cost across multiple clients.
- They have more experience in management of that infrastructure than the average client's internal resources.
- They recognize where the industry has been and where it's going. As a result, they've invested when the time is right to maximize capabilities and not jumped prematurely at other technologies.
- They relish the opportunity to be trusted. At the end of the day, they know that their clients are depending on them. Downtime may mean their contact at a company losing his/her job.
- We're able to capitalize on development and infrastructure costs across our clients. Our research and development costs are more than any one client can afford, but all of our clients benefit from the advancements we continue to produce. We're releasing new features every week (it's true!) in our application.
- We have more experience in online marketing, development, and search engine optimization than any average client. They don't have any of those resources internal.
- We have our finger on the pulse of the industry. While they worry about filling datacenters, we can worry about advancements in search engine algorithms, online marketing best practices, and blogging technology.
- We relish the opportunity to be trusted. At the end of the day, we know that if our clients don't have a positive return on marketing investment, they will discontinue their relationship with our company. In other words, if our clients have sub-par results, we will lose that customer - and ultimately could lose our business!
When you opt-in to a relationship with our company, it's a bit better than those Verizon commercials. You don't have the crowd behind you, you've just extended your online marketing, marketing strategies, search engine marketing and development resources by adding us onto your company.We're not selling software, we're selling results.
Can your customers hear you now? With Compendium they will.
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