First, I'll throw out a disclaimer that my percentage is made up. I keep Google Alerts on corporate blogging and read each and every blog post out there. I'd actually estimate 99% is a low number because I have yet to find really great (or even half-decent) advice for corporate blogging out there.
The majority of advice out there is written, re-written, borrowed and stolen from other inaccurate articles out on the web. Misinformation spreads like a disease on the net.
Other advice is written by professional bloggers who are adept to putting out publications, but do not depend on their corporate blog to drive conversions on other products or services.
These blogging publications sell ads and some make quite a bit of money doing it. As such, their personal business doesn't depend on the accuracy of the information that they are sharing, only the quantity and popularity of the content.
Additionally, you'll find a world of social media experts out there - some know how to implement open source blogging engines, some are graphic artists selling themes, and others are search engine optimization experts who know how to properly structure and write a blog post. Very few of them are trying to run a business off of their blog utilizing it as a strategic marketing tool.
If you're going to read a post on corporate blogging advice, make sure the source actually has both experience AND their business depends on the accuracy of the advice. Compendium Blogware's success depends on how well the strategies and platform assist our clients' business. Not only do our customers succeed in their strategies, a majority of them actually upsell their engagements with us.
Watch where you get your advice from. Look for real-world examples rather than blanket lists of business blogging tips. Don't believe the hype!
Other advice is written by professional bloggers who are adept to putting out publications, but do not depend on their corporate blog to drive conversions on other products or services.
These blogging publications sell ads and some make quite a bit of money doing it. As such, their personal business doesn't depend on the accuracy of the information that they are sharing, only the quantity and popularity of the content.
Additionally, you'll find a world of social media experts out there - some know how to implement open source blogging engines, some are graphic artists selling themes, and others are search engine optimization experts who know how to properly structure and write a blog post. Very few of them are trying to run a business off of their blog utilizing it as a strategic marketing tool.
If you're going to read a post on corporate blogging advice, make sure the source actually has both experience AND their business depends on the accuracy of the advice. Compendium Blogware's success depends on how well the strategies and platform assist our clients' business. Not only do our customers succeed in their strategies, a majority of them actually upsell their engagements with us.
Watch where you get your advice from. Look for real-world examples rather than blanket lists of business blogging tips. Don't believe the hype!








































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