I'm reading the Razorfish Consumer Experience Report 2008 and highlights of the report really jumped out at me:
The fact that retail is slow to corporate blogging strategy adoption is amazing to me. If search is driving purchase decisions, then how come retailers are not spending more time online driving the conversations around their products and services?
Generating content to drive awareness through a corporate blogging strategy will allow you to fully leverage that content through other mediums - search, social media, widgets, etc. By not starting their content-building strategy today, businesses are missing out on the momentum that is going to drive their sales tomorrow!
- Content Will Drive Awareness, Not Advertising - Content, in our view, will become advertising—both for brands looking to reach and engage consumers and for publishers who will look at content as an acquisition vehicle for a broader audience... This is forcing online retailers to rethink their strategies—optimizing for search activity, enabling user-generated content and ratings, and creating engaging, valuable digital experiences to differentiate their brand.
The fact that retail is slow to corporate blogging strategy adoption is amazing to me. If search is driving purchase decisions, then how come retailers are not spending more time online driving the conversations around their products and services?
Generating content to drive awareness through a corporate blogging strategy will allow you to fully leverage that content through other mediums - search, social media, widgets, etc. By not starting their content-building strategy today, businesses are missing out on the momentum that is going to drive their sales tomorrow!
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