Not enough people talk about the benefits of Software as a Service when it comes to business blogging. We want our clients to spend time blogging and observing the business results of it. We don't want our clients worried about patches, upgrades, security, search engine optimization themes, etc. That's our job.
In addition, the Software as a Service model allows us to make major investments in infrastructure, development and consulting that the typical client could not afford. It's not uncommon for a large business to spend a six-digit budget on search marketing. We can make that investment and all of our clients will benefit from it. That means our smallest clients are given a level playing field with the largest of competitors.
Software as a Service is also a great insurance policy for the client. If we don't deliver the results that a client needs to justify the expense, they can leave. That's incredible pressure for us as an organization to deliver. Every day we meet and review our clients to ensure they are productive, getting the search traffic they need, and ultimately the conversions that tie directly to the return on investment.
This diagram is from Shijaz Abdulla's Technology blog and I believe it touches on the advantages of SaaS. Compendium Blogware applies this model to business blogging.
In addition, the Software as a Service model allows us to make major investments in infrastructure, development and consulting that the typical client could not afford. It's not uncommon for a large business to spend a six-digit budget on search marketing. We can make that investment and all of our clients will benefit from it. That means our smallest clients are given a level playing field with the largest of competitors.
Software as a Service is also a great insurance policy for the client. If we don't deliver the results that a client needs to justify the expense, they can leave. That's incredible pressure for us as an organization to deliver. Every day we meet and review our clients to ensure they are productive, getting the search traffic they need, and ultimately the conversions that tie directly to the return on investment.
This diagram is from Shijaz Abdulla's Technology blog and I believe it touches on the advantages of SaaS. Compendium Blogware applies this model to business blogging.
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