Social Media Domination

Just got back from lunch with David Castor. David's firm is utilizing Compendium Blogware to build traffic through search engines when folks are doing an attorney search. Alerding Castor will soon be expanding their efforts to draw more visitors to their attorney website by targeting additional keywords with their Compendium blogs.

In our conversation with David, I likened our approach to a dart board. We've built a system that enables prospects to find our clients by enabling targeted, relevant content to rank high in the search engines.

I'd liken it to the engineers who worked on the Chunnel. The Chunnel has been named one of the Seven Wonders of the Modern World. The Channel Tunnel consists of three bores: two 7.6-metre (25 ft) diameter rail tunnels, 30 metres (98 ft) apart, 50 kilometres (31 mi) in length with a 4.8-metre (16 ft) diameter service tunnel in between (source: Wikipedia).

Search engines, like Google, are every bit expansive and difficult to control. There are millions of search terms and results out there, the trick is connecting the two. Google helps searchers to find you. Compendium helps you be found and organized by Google (and the other search engines).

Our technology enables you to target keywords, but that does not mean you'll only be found for those keywords. In 1990, the original connection between England and France was simply a 2 inch boring. We use the same approach with keywords... it's a guide for searchers to connect with your company. When that happens, we open a freeway of traffic that can easily travel from one side to the next.

Compendium itself has a few hundred compended blogs, but we rank high for about 2,500 other keywords that draw relevant attention to our website. Does that make us one of The Wonders of the Modern Internet? I'd like to think so!