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Happy Holidays: Don't forget to Blog!

Tuesday, December 23, 2008 by Douglas Karr
Holiday CandlesThe roads are icy, it's a a long weekend.  You've called a bunch of prospects today and they're all on vacation.  You're wrestling with whether or not to write that final blog post before Christmas.

Who's going to read it?

Google is!

Every year I see so many people make the mistake of not blogging around the holidays. Google's bots and crawlers are not on vacation this weekend, even if your prospects are.

While your competitors are taking the week off of writing relevant content, this is your opportunity to get a leg up on the competition!  It's your chance to get that coveted #1 spot on a Google search engine results page (SERP).

A corporate blogging strategy requires consistency and momentum.  Don't sidetrack your blogging for SEO efforts, continue to post through the holidays and you may be able to add some SEO gifts under your Christmas tree this year!

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