Social Media Domination

Since we're a Software as a Service corporate blogging solution, we make it very easy for our clients to start blogging almost immediately. Part of our process is for a client to delegate a subdomain to us.

Your brochure website may get traffic as well, though, so be sure to promote your blog to folks that have landed at your website. You can do this 3 different ways:

You can utilize an RSS Aggregator to actually promote the feeds directly into your website. We do!
You can add the RSS icon somewhere prominent on your website so that folks who use RSS Readers will identify and subscribe to it. To find your RSS link, you can go to your blog's page and copy the link from the feed link in your sidebar.
Perhaps the best way is to take advantage of a feature built into all modern browsers. If you view the Page Source on your blog's page, you'll find a link tag in the header of your page:

<link href="[YOUR RSS LINK]" type="application/rss+xml" title="[YOUR TITLE]" rel="alternate">

Copy that line of code and insert it into the header of each of your brosure website pages. Now folks that visit your website can also subscribe to your blog via the website:

Having people subscribe to your blog via your feed is powerful because these people have opted-in to you and may be more receptive to making a purchase or utilizing your services in the future. Promoting the ability for them to subscribe to your feed everywhere you can is extremely helpful!