In Website Magazine, Heather Lucas - author of The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing, was asked:What are some of the more glaring issues for small business owners?
Heather's #1 Answer was to do a little background research.
Most business owners have a keen understanding of their target audience. However, many owners don't have the time or resources to know all the ways customers might be searching for them.
This is a key strategy that Compendium incorporates into every customer's implementation of their corporate blogging strategy. Our first step is to ensure that you understand how prospects are going to find your blog - so that you can write compelling content to lead them!
This is a key advantage of blogging as a Software as a Service - we provide you with key industry expertise to help you blog successfully!
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