I have a good friend in San Diego--he's a career lifeguard, part-time surfer and all around good guy. I was visiting him and his wife recently and we spent some time at the beach as he was working (note: career lifeguards hate *any* type of Baywatch reference). As he started talking to a surfer buddy, suddenly, in the midst of their conversation, I felt incredibly, totally, out of my element. I might as well have been in a German hostel negotiating my fruhstuck inbegriffen (free breakfast).
Clueless was I. What are they saying?
I'm reminded that all business industries and niches have their own language; a little Google after the fact helped me decode the surfer lingo, too.
With that in mind, Compendium is no different and we have our own language, as well. It's not as daunting as navigating a German breakfast, or an Aussie one, either -- ever had vegemite? Just the same, some frequently used words are good to point to as a reference.
Herewith, a not complete, but pretty close to being current, Compendium dictionary of important terms to know:
Administrator Account: The person that approves and declines all blog postings and comments.
Compended Blog: A category on your blog site that acts as a category repository for your author blogs posts and, with the help of our proprietary algorithm, aids in search engine optimization
Keyword Blog: The same as a compended blog
Author Blog: An account for one individual content creator that writes content that gets “compended” to a compended or keyword blog
Uber Blog: Your master blog that highlights all of your “keywords”
Sticky post: A post pinned to the top of an author blog—typically used to act as an introduction or bio for the author
Pay-per-click search: Keyword search popularized by Google and the main driver of their revenue as customers “pay per click” for advertisements
Organic search: Search results that occur from a natural query to a search engine; preferable to a marketer than a “pay per click” conversion because it is free
Competitive keywords: The top 10-20 keywords for a search for a niche or topic area
Long tail keywords: Three and four word phrases that are very specific to your business, your product or your industry
Search Engine Marketing: a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. SEM frequently includes pay campaigns
Search Engine Optimization: The process of improving the volume and quality of traffic to a web site from search engines via "natural" or organic search listings
Recency: When the last time the blog was updated
Frequency: On average, how often is the site updated.
Age: Recency and frequency of content over a period of time feeds into the age which search engines value as a source of authority, particularly in indexing over newer entrants
Keyword density: is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
