I have been using this analogy around encyclopedias and search and how there is a need to organize content in small chunks to increase the relevancy of your result (whether your a webpage or a encyclopedia). I remember researching very niche topics and writing papers on these throughout school --- specifically, I had to write a paper on Middle Eastern Jewelry (long story, but I had a crazy art professor).
When I was looking for information in the library I did not get directed to the encyclopedias --- I had a stack of small books with titles such as "Pakistan Jewelry" and "Middle Eastern Metalwork." However, I probably could have found most of the needed information in any given set of enyclopedias; but since the content wasn't titled with the specific topic or was not solely focused on Middle Eastern Jewelry --- the librarian never directed me to the encyclopedias, even though the information was there!
This is just like the internet and search --- even if I have the correct information on my website, if it is buried under thousands of articles and great information from varied subjects --- I am not going to win the search! This problem can be solved by organized content into narrowly focused corporate blogs (remember, the difference betwen a blog and a wesbite is small). A business blog software program can allow you to win organic searches by having niche pages dedicated to each subject you cover or each problem you solve (much like the tiny books dedicated to "Middle Eastern Jewelry" in my example). This allows you to break up your encylopedia-like website into readable chunks of relevant information!
When I was looking for information in the library I did not get directed to the encyclopedias --- I had a stack of small books with titles such as "Pakistan Jewelry" and "Middle Eastern Metalwork." However, I probably could have found most of the needed information in any given set of enyclopedias; but since the content wasn't titled with the specific topic or was not solely focused on Middle Eastern Jewelry --- the librarian never directed me to the encyclopedias, even though the information was there!This is just like the internet and search --- even if I have the correct information on my website, if it is buried under thousands of articles and great information from varied subjects --- I am not going to win the search! This problem can be solved by organized content into narrowly focused corporate blogs (remember, the difference betwen a blog and a wesbite is small). A business blog software program can allow you to win organic searches by having niche pages dedicated to each subject you cover or each problem you solve (much like the tiny books dedicated to "Middle Eastern Jewelry" in my example). This allows you to break up your encylopedia-like website into readable chunks of relevant information!
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