I recently saw BJ Novak, co-writer of one of my favorite shows The Office, do a stand up comedy show at Butler University.  Here is one of my favorite clips from the show that he calls the story of Wikipedia Brown:



Although this is a satire about how the usefulness of Wikipedia can be distracting to a user, the message is very relevant to a business blogging.  When you search on Wikipedia, you find great information that is relevant only to the topic you are interested in.  Linking connects all kinds of articles within this "encyclopedia" and you can often times get distracted by other topics. 

When you blog with a purpose on Compendium Blogware's business blogging platform, you build relevant content on a specific keyword blog that is easy for a searcher to find.  When a searcher finds the blog they want, they can then take the next step by clicking on a call to action, visiting a website, or linking to another relevant blog.  This engages the searcher in the conversation within a more relevant network of blogs.  I think a good business blog engages enough to offer that linking flexibiligy (like Wikipedia), yet is simple enough to encourage the searcher to take the call to action and not get distracted.  This is how Compendium will help turn visitors into customers. 

Don't be a Wikipedia Brown for your future customers.  Get them engaged and then convert on that intererst!