Small Business Blog

Many clients wonder how much content it will take to start receiving traffic on their keywords - and the answer we most often tell them is you can never write enough! But the truth is, depending on the keywords you are targeting - it could take writing content to each of those keyword phrases as much as one time a day. When you decide to go after words organically, it takes a bit more work than targeting them via a pay per click campaign.

Using Compendium as your business blog software is only the first step in a great SEO strategy. Writing frequent, relevant content is the next step. I found a great post that gives one person's opinion on how much content you can actually expect to write: SEO Copywriting Frequency. Ian Lurie says to look at the competitiveness of the term, and then gives this scale for how much content you should be producing based on the number of competing pages showing up when you search for that term in Google:

<10,000 competing pages: Write once a week.
10,001-100,000 competing pages: Write twice a week.
100,001-200,000 competing pages: Write three times a week.
200,001-2,000,000 competing pages: Write every day.

Keep in mind, these theory applies to each keyword - so if you are targeting 100 keywords, you need to write a lot of content! (You can see why we just tell people to write as much as possible).

Fortunately, Compendium gives each of your posts the biggest bang for your buck, pulling each post out to several different pages based on the number of keywords you use. So instead of having to write 100 posts a day for 100 keywords, our software will take 1 post and put it towards 2-5 keywords (or however many you target). For more information on exactly how our software works, view a demo with one of our business development managers.