Candy, pizza, milkshakes, paid time off, movies during lunch, happy hour drinks, cash... etc, etc. You name it - our blogging administrator has done it. Incentive programs that is. At Compendium all it really takes is a little friendly competition or incentives to get employees to blog. Take me for example: I am not a dedicated blogger. Typically, my name is used when referring to the idea that you "can't appoint bloggers". However, tonight, a Saturday night on Halloween, I am blogging. (and passing out candy to cute tricker treaters from the big bag of candy on the right). Powerful blogging software needs lots and lots of content to be successful and sometimes its just takes the right type of motivation for each person to become a dedicated blogger. What did I need, you ask? What drives me to blog at 9:00 PM on Saturday night is that it is now part of my job. Each month every blogger on the client success team has a set number of blog posts they need to write. This isn't a huge number - 10-13 posts is all. But knowing that it is part of my job, keeps me motivated to get to that number.
Every day I am talking with blogging administrators on how to keep their bloggers motivated, and sometimes it just takes a little trial and error to find out what motivates the blogging team. Talk with your Compendium Client Success manger today about some ideas for your own blogging program.
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