I read an article this morning which touched on the topic of Google's posted earnings and how the recession may begin impacting more and more search engines due to a decrease in PPC spending, specifically in smaller, longer tail advertisers. If this theory holds true, then how will these companies forge forward in their online acquisition strategies? Could corporate blogging be the answer to their search engine optimization and customer acquisition goals?
While this theory poses a strong challenge for search engines, we see this as another opportunity to serve our clients and prospects moving forward! Due to the nature of our corporate blogging platform, more and more of our clients are decreasing their PPC spend and allocating a larger portion to our solution based on the results that they are receiving.
Here is a case in point, which is a story that was published today by BtoB Magazine on one of our clients, Vontoo.
While this theory poses a strong challenge for search engines, we see this as another opportunity to serve our clients and prospects moving forward! Due to the nature of our corporate blogging platform, more and more of our clients are decreasing their PPC spend and allocating a larger portion to our solution based on the results that they are receiving.
Here is a case in point, which is a story that was published today by BtoB Magazine on one of our clients, Vontoo.
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