I reviewed a new "perspective" from MidMarketer today titled Joining the Blogosphere, you can download a free copy of their perspective at www.midmarketer.com.
One key point that MidMarketer presented in their prescriptive is that, in general, blog posts need to be kept short and sweet! Wow, I could not agree more to this statement. We are commonly asked what the average length of a blog should be and the best answer is that your posts need to be relevant to your audience, be short and easily digestible, and most importantly, frequent and consistent.
Read Chris Baggott's recent post on this very topic.
