Research, Implement - Blogging - Understanding Google Analytics

Compendium uses a combination of Google Analytics and custom analytics to track each client's blog. The custom analytics within the application provide a basic tracking analysis overview, but do not provide the in-depth detail we are able to pull from the Google Analytics Reports. We recommend that clients use Google Analytics for tracking your blogging success!

Compendium uses Google Analytics because ...

We are able to block certain IP addresses from those reports and do not have the ability to do this with custom analytics found within the application.
They are easy to read and understand.
They generate detailed statistics about visitors and help to gain more insight into blog traffic.
They allow client success managers to elevate the success of selected keyword phrases and look at possible additions to help grow the program.
They allow for both the client and the client success team to view the information in one central location.

You can visit our Compendium's help page to view a webinar that will help you understand your analytics for your blogging program.

Also, if you have more questions you can reach out to our Client Success Team at clientsuccess@compendiumblogware.com and they will be able to answer all of your questions.