Today was a day of learning for me … I attended the Masters of Business Online Conference, walking away with a world of knowledge! Based on conversations and questions being asked the attendee knowledge level was all over, some were experts and others are beginners!
One question that stuck with me was …"Why corporate blogging and where do I begin?” This stuck with me mainly because I know at some point everyone has thought or felt this before. With that in mind here are some key suggestions that were presented today that will help with your blogging success.
Do your homework. Know your audience and who you are trying to target. It’s much easier for you blog for SEO if you have a target audience.
Be transparent. You are trying to build a relationship and engage your audience. You have the opportunity to build awareness and gain that trust on a personal level. Let your audience know your goals and agenda ahead of time.
Be passionate. Give it your all, now that you’ve committed to having a business blog – make sure you have people who are passionate about what they saying writing content. If your bloggers care about what they are saying it will be apparent in their writing.
I learned so much information about online marketing, email marketing, SEO, social media, blogging, and much more - I think I could write for days … but I won’t I'll save it for another day.
So I guess we’ll leave it as …. to be continued!
One question that stuck with me was …"Why corporate blogging and where do I begin?” This stuck with me mainly because I know at some point everyone has thought or felt this before. With that in mind here are some key suggestions that were presented today that will help with your blogging success.
Do your homework. Know your audience and who you are trying to target. It’s much easier for you blog for SEO if you have a target audience.
Be transparent. You are trying to build a relationship and engage your audience. You have the opportunity to build awareness and gain that trust on a personal level. Let your audience know your goals and agenda ahead of time.
Be passionate. Give it your all, now that you’ve committed to having a business blog – make sure you have people who are passionate about what they saying writing content. If your bloggers care about what they are saying it will be apparent in their writing.
I learned so much information about online marketing, email marketing, SEO, social media, blogging, and much more - I think I could write for days … but I won’t I'll save it for another day.
So I guess we’ll leave it as …. to be continued!
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