In our "5 Myths about Business Blogging" webinar today, Chris Baggott, touched on fundamental problem with websites. He explained that websites read like a catalogue or magazine. They are great for facts and figures as they are static by nature. This made me wonder with the increasing popularity of dynamic platforms like blogs, twitter, and facebook, will websites one day become extinct?
A blog on the other hand, is a dynamic platform great for telling human stories, which is what people want to hear. Not really a new concept, but an old concept that is re-emerging. People are sick of hearing from institutions and brands and want to hear from other people "like them" per the 2009 Edelman Trust Barometer.
Afterall, if you are a business trying to grow, I'd suggest that blogs and landing pages are more important than a website. If I go to Google, type in a problem, and you show me a relevant story about your service or product that could solve my problem and a way to get more information or buy, then that's all you need.
A blog on the other hand, is a dynamic platform great for telling human stories, which is what people want to hear. Not really a new concept, but an old concept that is re-emerging. People are sick of hearing from institutions and brands and want to hear from other people "like them" per the 2009 Edelman Trust Barometer.
Afterall, if you are a business trying to grow, I'd suggest that blogs and landing pages are more important than a website. If I go to Google, type in a problem, and you show me a relevant story about your service or product that could solve my problem and a way to get more information or buy, then that's all you need.
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