Chances are if you're reading this post, you fit in to one of two categories:
1. My mother (who might be my only RSS subscriber).
2. A New Visitor - who perhaps searched via a phrase like corporate blogging software or blogging best practices, purpose of blogging, etc.
Do I wish I had more subscribers, sure - but I'm happy to have the ones I have.
But as a marketer, responsible for demand generation, what I'm really interested in are the number of new visitors (we call them potential customers) that find our blogs for advice and solutions to their problems.
Our theory is that if you can provide your visitors simple, intelligent and honest answers to their problems they searched for, you have a better chance of earning their business. And, when you consider that over 84% of all visitors to our blog network are brand new, that's a lot of business to be earned.
We're in the business blog corporate blogging software. If that's what you're searching for, I invite you to take the next step and sign up for our Free Webinar: Top 5 Business Blogging Myths to learn more about how you can leverage your blogs to earn new business.
PS - Hi mom - see you on Monday!
1. My mother (who might be my only RSS subscriber).
2. A New Visitor - who perhaps searched via a phrase like corporate blogging software or blogging best practices, purpose of blogging, etc.
Do I wish I had more subscribers, sure - but I'm happy to have the ones I have.
But as a marketer, responsible for demand generation, what I'm really interested in are the number of new visitors (we call them potential customers) that find our blogs for advice and solutions to their problems.
Our theory is that if you can provide your visitors simple, intelligent and honest answers to their problems they searched for, you have a better chance of earning their business. And, when you consider that over 84% of all visitors to our blog network are brand new, that's a lot of business to be earned.
We're in the business blog corporate blogging software. If that's what you're searching for, I invite you to take the next step and sign up for our Free Webinar: Top 5 Business Blogging Myths to learn more about how you can leverage your blogs to earn new business.
PS - Hi mom - see you on Monday!
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