Today I had a great meeting with one of our clients, Biotta Juices. Biotta Juices are organic juices made from naturally grown fruits and vegetable. The flavors range from Beet Juice to Elderberry Juice and are all really great for you.
The Biotta Juices Blog has been up since February of 2009 and seen tremendous results. When Biotta came to Compendium earlier this year they did not have a website - and they struggled with what to tackle first: the blog or the website. They decided to leverage the blogosphere, blog marketing and search marketing to really ramp up their name in the search engines and begin driving track-able results.
Without having a website, Biotta really focused on utilizing their brand throughout their content - proving successful on winning all of their branded terms as well as broader, more general terms. Now, only 6 months later, they are being found on over 7000 variations of organic juice terms both broad and branded and continue to grow week over week.
A successful online marketing strategy that began with a blog and has now incorporated a website and will soon add many more features.
The Biotta Juices Blog has been up since February of 2009 and seen tremendous results. When Biotta came to Compendium earlier this year they did not have a website - and they struggled with what to tackle first: the blog or the website. They decided to leverage the blogosphere, blog marketing and search marketing to really ramp up their name in the search engines and begin driving track-able results.
Without having a website, Biotta really focused on utilizing their brand throughout their content - proving successful on winning all of their branded terms as well as broader, more general terms. Now, only 6 months later, they are being found on over 7000 variations of organic juice terms both broad and branded and continue to grow week over week.
A successful online marketing strategy that began with a blog and has now incorporated a website and will soon add many more features.
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