Today is STEP 2 - Brainstorm/Mind Mapping, in the roll out of steps to helping you and your organization write better blog content for your blog for business.
I think that this step is one that gets overlooked far too often. I like to ask companies this question, "when you start a new marketing campaign do you just start writing your marketing pitch and whatever comes out is what you use for the campaign?" No, you and your team do some brainstorming and map out what the team feels would be the best message to get out to your audience what will give you the highest and best return on your investment.
Writing content for your business blog should be treated the same way (Most of the time. The exception to this rule is when you just have a great idea and you want to post it on your blog before the idea disappears from your head - in this case, don't brainstorm, just write the content and clean it up as needed!).
There are several articles on the web that talk about different brainstorming techniques to consider when writing blog content but I think the most important technique to remember is this:
If your blog content is all about how you love to go bird watching, you will be found by people searching for bird watching keywords. If this is not what you want to be found on, then do not write content about these keywords!
If you brainstorm in teams, you might find that other people have ideas that you can feed off of and ultimately get double the amount of great content on your blog!
Brainstorming is a key step to writing good content for your blog for business. I encourage you to make this technique a natural, and productive, part of your business blogging goals!
I think that this step is one that gets overlooked far too often. I like to ask companies this question, "when you start a new marketing campaign do you just start writing your marketing pitch and whatever comes out is what you use for the campaign?" No, you and your team do some brainstorming and map out what the team feels would be the best message to get out to your audience what will give you the highest and best return on your investment.
Writing content for your business blog should be treated the same way (Most of the time. The exception to this rule is when you just have a great idea and you want to post it on your blog before the idea disappears from your head - in this case, don't brainstorm, just write the content and clean it up as needed!).
There are several articles on the web that talk about different brainstorming techniques to consider when writing blog content but I think the most important technique to remember is this:
Write about the keywords that you want to be found on search for. These keywords should be the problems and questions that people are searching online for to find the answers to. Your blog content should be the answers for the searcher!
If your blog content is all about how you love to go bird watching, you will be found by people searching for bird watching keywords. If this is not what you want to be found on, then do not write content about these keywords!
If you brainstorm in teams, you might find that other people have ideas that you can feed off of and ultimately get double the amount of great content on your blog!
Brainstorming is a key step to writing good content for your blog for business. I encourage you to make this technique a natural, and productive, part of your business blogging goals!
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