When initiating client conversations about what it is we do here at Compendium, we constantly throw out the term, "SEO," assuming everyone knows what it means. I mean, it's web basics, right? No, in reality some of our clients have no idea what SEO means,but nod their heads with a sly smile on their face. I know in the back of their minds they're thinking, "I'll just let them talk about it and the product, then look up that term in wiki tonight."
Allow me to help...As defined in Wikipedia, Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Now you know what it means, how do you achieve this? Again, allow me to help:
* Set page titles accordingly. Page titles appear in the top left hand corner of the browser window. If the page is "Best Blogging Software," the page title should incorporate something like,"Compendium Blogware - Best Blogging Software".
* Use description information with a concise overview of the page's purpose. For example, "Compendium Blogware, best blogging solution for your business."
* Keywords, Keywords, Keywords. Use them and use them often.
