This week we hosted some agencies here in Indianapolis. We know that agencies are going to have huge value in our ability to grow so we wanted to provide them with an insiders view of our strategies and processes, provide them with general blogging software information, as well as listen to their feedback on the product and the roadmap.
One question that was raised in our discussion was keyword density. There's a lot of information (and mis-information) on how often you should mention keywords in your posts. Our user interface does provide our bloggers with direct feedback on how well they are utilizing keywords (view a demo to see!) so some folks were curious at our measurement ratio.
The answer is pretty simple. I don't ever want to advise anyone who is blogging for business to use X keywords per Y words in a post. What I want our clients to do is write relevant, compelling blog posts as often as possible that will engage the audience and turn prospects into customers.
That said, I want to provide some kind of indication so that bloggers will be cognizant of the fact they need to use keywords... but they need to use them naturally!
Too many people get hung up in the weeds of SEO and try to game the search engines... we want to enable our clients to be found using search engine optimization best practices - but we want to free our clients from worrying about search engines and simply write great content.
One question that was raised in our discussion was keyword density. There's a lot of information (and mis-information) on how often you should mention keywords in your posts. Our user interface does provide our bloggers with direct feedback on how well they are utilizing keywords (view a demo to see!) so some folks were curious at our measurement ratio.
The answer is pretty simple. I don't ever want to advise anyone who is blogging for business to use X keywords per Y words in a post. What I want our clients to do is write relevant, compelling blog posts as often as possible that will engage the audience and turn prospects into customers.
That said, I want to provide some kind of indication so that bloggers will be cognizant of the fact they need to use keywords... but they need to use them naturally!
Too many people get hung up in the weeds of SEO and try to game the search engines... we want to enable our clients to be found using search engine optimization best practices - but we want to free our clients from worrying about search engines and simply write great content.
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